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My Writing

This portfolio is a showcase of blog and article content I've written during my in-house roles with previous agencies, and has been featured in top-tier news sites like The Guardian, CNBC, Bloomberg, Fast Company and the World Economic Forum.

The Guardian •

How to give great interview feedback

As a hiring manager, your number one focus is likely to be finding the right candidate for your vacancy. It's worth remembering that taking some time to offer feedback to all the candidates you interview, regardless of their outcome, can be beneficial to you and your business, as well as to the candidates themselves

In any case, receiving feedback at the end of an interview you spent time preparing for is extremely welcome, whether you were hired or not. So, as hiring managers, providing feedba...
The Guardian •

A Guardian Jobs guide to developing soft skills for the workplace

When applying for jobs, it’s always important to demonstrate your technical ability to perform the role, whether by including your qualifications on your CV or recalling your experiences in an interview or cover letter.

On the one hand, soft skills have sometimes been overlooked in the formalities of the recruitment process. Hiring managers naturally prioritise those who are most proficient at performing a role, yet they might not always have given as much focus to a candidate's strength of cha...
The Guardian •

A Guardian Jobs Guide to Apprenticeships

While you may be forgiven for thinking that a university degree is the only path to a successful career, apprenticeships support the training and development of professionals in countless industries. They provide a pathway into employment for people from all backgrounds and age groups.

Through direct, hands-on learning of job-specific skills, apprentices gain valuable experience in their chosen field. According to the 2021 Census, approximately one in 20 people living in England and Wales has...
The Guardian •

Highest paying jobs without a degree: a Guardian Jobs guide

Are you a school leaver looking for your first job? Or interested in changing careers without going to university? This handy guide has everything you need to know about landing a well-paid job without a degree.

For many years, university education has been thought of as the most direct path to a well paid job. In 2021, more than a third (37.9%) of 18-year-olds were accepted on to full-time undergraduate degrees, a year which saw record numbers of students entering into higher education.

W...
HouseFresh •

The cities with the most and fewest good air days

Few things affect a person’s quality of life more than good air. Data from the Institute for Health Metrics and Evaluation shows ambient particulate matter as the sixth leading cause of global excess deaths each year. The World Health Organization (WHO) claims that 93% of the world’s children breathe air with higher levels of pollution, and medical studies have demonstrated the connection to respiratory diseases, including lung cancer.
S Money •

The Most Crowded Airports in the World

Long lines for check-in desks and security checkpoints. No space to sit down or grab that all-important pre-flight meal. Delays and cancellations lighting up the departure board. Few things strike fear into the heart of a seasoned traveller more than a crowded airport terminal.

The world’s airports and airlines struggled to cope with the post-pandemic demand of 2022, with staff shortages and a rapid surge in passenger numbers leading consumers to vent their frustrations. The Australian Competit
British Water •

How Yorkshire Water Will Move To Its Target Operating Model During AMP7

Humanity has an innate desire for self-improvement. We constantly strive to improve our response to the challenges that we face, as well as maximise the efficiency of our work.

This desire particularly applies to the Yorkshire athletes who have a spirited determination to win for Great Britain, as evidenced by the county’s many achievements at the recent Olympics. If Yorkshire were an independent country, this county of 5.4 million people would have finished 18th on the medals table at the 2020 Olympics.
ZenBusiness Inc. •

The Freelancer Pay Gap

The United States has come a long way in terms of gender equality in the last 50 years. However, statistics highlight that women in the workplace continue to take less away in their monthly pay packet than men in the same job.

Data from the United States Census Bureau shows that women earn 17% less than men across the country – with the widest pay discrepancies in Utah and Wyoming. This is supported by findings from Payscale, which shows the gap has shrunk by just $0.02 since 2015.
British Water •

Creating a More Collaborative Environment in the Water Sector to Improve Innovation and Contract Delivery

There are 12 water and sewage companies across the regions and nations of the United Kingdom. The water sector, in comparison to others within energy, should inspire greater collaboration because water providers know their customer base and are not directly competing with their rivals for the right to supply to domestic customers.

The sector is heavily regulated and, despite reforms within the last decade, is still a regional monopoly.

We know that competition drives innovation. In the 1990s, Apple knew that they needed to change their approach to counter the dominance of Microsoft, becoming the world’s first trillion-dollar company as a result.
New Civil Engineer •

It’s time the UK starts supporting the next generation of vehicles

For decades, car manufacturers competed to go faster, but with the increased awareness of air pollution and its impact on climate change, car manufacturers started to deliver on greater fuel economy rather than more horsepower.

And with the UK government deciding to phase-out the sale of new petrol and diesel cars and vans by 2030, we find ourselves at the start of an electric revolution on our roads. Manufacturers must now prioritise and compete with each other on new metrics – battery life,
Experience Salisbury •

Salisbury's Heritage

Our medieval origins are visible to everyone who walks through our streets. Salisbury’s roots are deep. It stands tall through the ages. Share in the captivating beauty and discover our timeless original.

The original site for the city can be found just north of what we know as Salisbury today, at Old Sarum. Some 2,500 years ago Old Sarum was an Iron Age hill fort, reused by the Romans, Saxons and Normans. The remains are still an attraction today.

Disclaimer: All copyright and intellectual property rights for content belong to the site authors.

Hello, I’m Jack. I am a specialist B2B PR and marketing writer.

I work with ambitious startups, industry bodies, and media groups to create insight-led thought leadership content that engages audiences and inspires action.

With more than eight years of experience in PR, marketing, and communications agencies, I serve as a valuable resource for teams who need extra capacity or to handle a specific brief.

With a strong eye for news and an understanding of what makes a story, my writing is crafted with the media in mind. I want to help your business raise awareness of its brand and lead their sector with authority by delivering high-quality, search-optimised, top-of-the-funnel content.

My Services

White Papers & Ebooks

Long-form, detailed and data-driven, these conceptual documents place your business at the heart of the industry conversation, articulating key concepts or introducing product ranges, and identifying pragmatic solutions to major challenges

Blogs & Articles

Opinion-led, informative and insightful, blog content sits at the heart of any PR and marketing strategy. They give your brand interesting things to say while positioning them as a thought leader with authority on a range of topics.

Press Releases

Getting under the noses of leading journalists can be a struggle. Cut through the noise with a sharp headline and crisp outline article to the media, leaving newsrooms in no doubt about the story your business has to tell.

Marketing Copy

Excellent copy is often a customer's first interaction with a brand, and your marketing needs to be able to tell your business's story while explaining the core offering. My sharp style of writing cuts to the heart of your business's offering.

Case Studies

Be The Best Communications

ExpandTalk

Root Digital

Guardian Jobs

Testimonials

"Jack has a remarkable ability to delve deep into technical details sets him apart while maintaining a engaging storyline that keeps readers invested. His work informs, educates and captivates, making the most intricate topics accessible and fascinating.

It's a pleasure working with Jack; he has his heart in the right place."

Jonathan Björkman
ExpandTalk

"Jack is an excellent researcher and copywriter. His journalistic approach guarantees accurate information presented in an engaging and easy-to-digest way.

If you are looking for a specialist B2B copywriter who will write copy that is approachable no matter the complexity of the topic, then look no further than Jack".

Gisele Navarro
NeoMam Studios

"Since working with Jack, I have consistently been impressed with his creativity, enthusiasm and ability to research and analyse complex information for clients. His ability with the written word is also strong.

Jack brings a forensic mind and data-informed approach to improve our clients' visibility in traditional and digital media".

Chris Walker
Be The Best Communications

"Jack is a rare talent. He understands the PR and media industry and can write top-tier copy for a range of audiences. 

In addition, Jack also has a great commercial mindset mixed with a good creative understanding, in-tune with clients' needs and execute a strategy for a wide range of clients in a variety of sectors". 

Jonas Grunfeld
Prosperity Media

Contact Me

Maybe I can help. If you are interested in working with me, feel free to reach out using the contact form.

Email: bamfieldwriter[at]gmail.com

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